36 COUNTRY Portuguese exports to the US have significantly increased, but success in this highly competitive market requires thorough preparation, leveraging com- petitive advantages, and investing time to achieve results. AICEP assists by pro- viding market information, potential client’s lists, and support for market visits and trade fairs. In addition to this service, specifically in California, AICEP, in collaboration with local partners, runs the “Portugal to Take Off” acceleration programme. This includes specialized consultancy, market entry support, access to a network of businesspeople, entrepre- neurs, and investors, culminating in a demo day. Applications for the pro- gram’s fourth edition open in August, with the program running from Octo- ber 2024 to January 2025. In March of this year, Portugal partici- pated for the first time in the Games Developers Conference (GDC) in San Francisco. Over 100 attendees, includ- ing investors, game companies, and start-ups, attended an AICEP-organ- ized event to showcase Portuguese advancements in the gaming industry. Internationalisation and investment opportunities Portugal is gaining renewed ap- preciation in the US, particularly in California, driven by the Portuguese technology sector’s dynamism and increased tourist flows following the launch of TAP’s San Francisco to Lis- bon route in March 2019. This region offers numerous opportunities for Portuguese companies. In consumer goods, the most tradi- tional sectors of the Portuguese econ- omy – wines and food products, cork, textiles, clothing and footwear and furniture – continue to find demand among California consumers who val- ue quality and sustainability. Success
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