AICEP – Portugalglobal Magazine

AICEP – Portugalglobal MagazinePortugalglobal | july / august 2024 19 receiving information as rewards, thus avoiding the feeling of just studying or attending a class," explains the co- founder of Camel 101. The company's internationalization strategy focuses on the online mar- ket, which is the most significant slice. Players increasingly buy through digital platforms, making reaching a global audience easier. However, there are markets where it takes more work to enter, which require addi- tional strategies. Ricardo Cesteiro says that, in the case of Camel 101, one of these strategies is to translate the games into the local language. "Our latest title was released in 14 different languages, and in three of those languages, we also included the voices of the actors and actresses in the local languages." In this industry, a growing trend is the popularity of games as a service, with new content released frequently to engage and retain players. "These games have become very attractive to the big studios, which invest a large part of their resources," says Ricardo Cesteiro. As a result, narrative single- player games are often relegated to the background. "We can't and don't want to compete with the big studios in games as a ser- vice, but we can take advantage of the space left by them by prioritizing these games and focusing on devel- oping single-player experiences," says Ricardo Cesteiro. With the video game industry's world- wide growth, Ricardo Cesteiro be- lieves that video game production can be complex, involving various systems and technologies, such as graphics, animations, sound, artificial intelli- gence, and even merchandising. Thus, for the co-founder of Camel 101, it often doesn't pay to keep resources dedicated to all these areas and exter- nal teams must be outsourced. In this way, many teams specialize in a particular system and create a dedicated service, whether produc- ing art or developing systems for other studios. "As the video games industry operates in the global mar- ket and in a very decentralized way, it is straightforward to reach potential clients, as there is a constant need to resort to outsourcing." camel101.compágina 18página 20